ABOUT US - LEVI STRAUSS & CO. HISTORY
What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. But Levi’s® are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some stores worldwide, and our products are available in more than countries. The Levi’s® brand is just part of our story. We’re also home to Dockers® and Denizen®.
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Key Facts & Information
Early Life and Interests
- On February 26, , Levi Strauss was born in Buttenheim, Bavaria, Germany. His parents, Hirsch and Rebecca Strauss, were both Jewish. Living in Germany as Jews was tough for them. Special taxes were levied on them due to religious faith. Levi only had one sister from his parents. He had half-siblings from his father’s first marriage.
- When he was 16, his father died of tuberculosis. Two years later, they moved to the United States and settled in New York City. Levi reunited with his older brothers who
The Levi Strauss Museum In Buttenheim, Germany
Levi Strauss Original Birthplace
Levi Strauss, originally named Löb Strauß, was born on February 26, , in Buttenheim, a small village in the Franconia region of Bavaria, within the German Confederation. Today, his original birthplace has been transformed into a museum that celebrates his life and remarkable journey.
The Levi Strauss Birthplace Museum serves as a tribute to the man who revolutionized the world with his invention of blue jeans. What began as a workwear staple has since evolved into one of the most iconic and popular fashion garments in history.
The Brief Emigrating Story To America
Levi Strauss was the son of Hirsch Strauss and Hirsch’s second wife, Rebecca Strauss. In , at the age of 19, Levi Strauss traveled with his mother and two sisters to the United States in the hope of having a better life. When he arrived in New York, after a 6-week long journey crossing the ocean, he joined his brothers Jonas and Louis, who had begun a wholesale dry goods business. Their business was located in New York City at Liberty Street in Manhattan and was called J. Strauss
Unzipped Staff
Levi Strauss & ry 24,Levi Strauss had an indelible impact on the fabric of American culture — so much so that his name became synonymous with the product he made famous.
In recognition of his upcoming birthday, we&#;re looking back at our founder&#;s contributions to fashion, and how his unwavering interest in people, community, and culture formed the pillars of our business today.
Did you know…
He valued fire safety before most business owners did.
More than one fire destroyed San Francisco, home of the Levi&#;s headquarters. That&#;s why, in , Levi joined several fellow businesses for a public-safety alert on the dangers of fire. It remained such a passion, he left $ — equivalent to roughly $15, today – to the San Francisco Fire Department upon his death in Lynn Downey, former Levi Strauss & Co. Historian, has all the details.He also knew the value of education.
In , Levi donated money to the Bay Area&#;s own University of California, Berkeley. The money, which matched 28 scholarships from the state of California, was enough to cover more than a third of a student&#;s expenses. The Levi Strauss Scholarship is still awarded today.He supported t
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